RPM (revenue per mille) is how much you earn per 1,000 page views. Divide monthly revenue by page views and multiply by 1,000 to get your RPM.

How do I calculate revenue from RPM?

Multiply monthly page views by RPM, then divide by 1,000. Example: 100,000 views at $5 RPM = $500 per month.

What is a good RPM for publishers?

RPM varies widely by niche and traffic quality. General blogs often see $1–$5 RPM; finance and tech can reach $10–$25+ with US-heavy traffic.

Website Ad Revenue Calculator

Estimate how much a website could earn from display ads. Enter monthly page views and choose an RPM to project daily, monthly, and yearly revenue.

Your numbers

Estimated revenue

Per month $0.00

RPM $5.00
Page views 50,000
Daily $0.00
Yearly $0.00

How the website revenue estimate works

Monthly revenue = (page views ÷ 1,000) × RPM · Daily = monthly ÷ 30 · Yearly = monthly × 12

RPM is based on page views, not ad impressions. If you want to model clicks, CPC, and ad placements, use our Google AdSense revenue calculator for a more detailed estimate.

Website revenue calculator questions

Quick explanations grouped by topic — expand any section for details.

RPM basics — what it is & how to calculate it

RPM — Revenue per mille (per 1,000 page views). If you earned $250 on 50,000 views, RPM = ($250 ÷ 50,000) × 1,000 = $5.00.

Revenue from RPM — Flip the formula: monthly revenue = (page views ÷ 1,000) × RPM. 100,000 views at $8 RPM ≈ $800/month.

RPM vs CPM — RPM is publisher-side (what you earn per 1,000 page views). CPM is often advertiser-side per 1,000 ad impressions. More ad units per page usually mean CPM-based math differs from RPM.

Choosing an RPM — benchmarks by niche

Low ($1–$3) — Entertainment, gaming, or global traffic with light ad placement. Common for newer sites.

Medium ($4–$8) — Mixed niches with moderate US/EU traffic and 1–2 ad units per page.

High ($10–$25+) — Finance, B2B, tech, or health with strong US traffic and optimized placements.

Calibrate — Check your ad dashboard for real RPM, then plug it here to forecast growth scenarios.

Using this calculator — accuracy & next steps

Planning tool — Use RPM presets to model traffic goals. Example: “At $6 RPM, how much would 200k monthly views earn?”

Seasonality — RPM swings with advertiser demand (Q4 is often higher). Average 3–6 months of real data when setting a baseline.

Related tools — For CTR, CPC, and ad-unit modeling, try the AdSense revenue calculator.