AdSense Earnings Calculator
See what your traffic might earn. Adjust the numbers below — results update instantly.
Your numbers
Estimated earnings
- CTR 1.5%
- CPC $0.15
- Ad units 2
- Daily $0.00
- Yearly $0.00
- Ad impressions 0
- Ad clicks 0
- Effective RPM $0.00
How we calculate this
Impressions = page views × ad units · Clicks = impressions × (CTR ÷ 100) · Earnings = clicks × adjusted CPC · Adjusted CPC = base CPC × category × region × mobile factors
Built for Google AdSense estimates. Real payouts vary by advertiser demand, policy, season, and ad placement.
Frequently asked questions
Quick explanations grouped by topic — expand any section for details.
Traffic inputs — page views, CTR & CPC
Page views — How many times pages on your site load in a month. One visitor opening five articles counts as five page views. All estimates start here.
CTR (click-through rate) — The share of ad impressions that get clicked. 1,000 impressions and 15 clicks = 1.5% CTR. Most AdSense sites land between 0.5% and 3%.
CPC (cost per click) — Average earnings per ad click. Advertisers bid in an auction, so CPC shifts by topic, country, and season. Finance might earn $0.50–$1.00; general entertainment often $0.10–$0.20.
Your results — ad units, impressions, clicks, RPM & adjusted CPC
Ad units — One AdSense ad block on a page. A header banner plus a sidebar rectangle = two units. More units mean more impressions per page view, but too many can hurt UX and CTR.
Impressions — Counted each time an ad is shown. Estimated as page views × ad units. 50,000 views with two units ≈ 100,000 monthly impressions.
Clicks — Impressions × (CTR ÷ 100). Earnings = clicks × adjusted CPC.
Effective RPM — Revenue per 1,000 page views (not impressions). Monthly earnings ÷ page views × 1,000. Example: $150 on 50,000 views = $3.00 RPM — handy for comparing sites.
Adjusted CPC — Your base CPC preset with multipliers from advanced settings (category, region, mobile). This is the CPC used in the earnings calculation.
Advanced settings — category, region & mobile
Site category — Content niche affects advertiser bids. Finance, health, and tech usually pay more than entertainment or gaming. Pick the closest match for a realistic CPC.
Audience region — US and EU traffic typically earns more per click than lower-spend regions. Use Global for mixed traffic, or US/EU if that is where most visitors come from.
Mobile traffic share — Mobile ads often earn less per click. Low (~25%), Med (~50%), and High (~75%) adjust the estimate to your device mix.
Using this calculator — estimates, benchmarks & accuracy
How to estimate earnings — Page views × ad units = impressions. Apply CTR for clicks. Clicks × adjusted CPC = monthly earnings. Daily = monthly ÷ 30; yearly = monthly × 12.
Good CTR — 0.5%–3% is typical. Above 3% can mean strong placement (or warrants a policy check). Below 0.5% often signals poor ad position or low engagement.
Choosing CPC — Start with a preset for your niche, then fine-tune in advanced settings. Finance and tech skew higher; entertainment and gaming lower. Calibrate against your AdSense dashboard once you have real data.
Accuracy — A planning estimate, not a payout promise. Real revenue depends on live auction prices, fill rate, seasonality, policy, and traffic quality. Use it to compare scenarios, then track actuals in AdSense.