Facebook Earnings Calculator

Estimate Meta Audience Network revenue from your traffic. For publishers — not Facebook Ads spend.

Your numbers

Click-through rate
Average CPC
Advanced settings

Gaming and utility apps often perform better on Meta; news and entertainment vary by region.

Banner, native, or interstitial slots shown per page view (1–6).

Audience region
Mobile traffic share

Estimated earnings

Per month $0.00
  • CTR 0.8%
  • CPC $0.04
  • Placements 2
  • Daily $0.00
  • Yearly $0.00
  • Ad impressions 0
  • Ad clicks 0
  • Effective RPM $0.00

How we calculate this

Impressions = page views × ad placements · Clicks = impressions × (CTR ÷ 100) · Earnings = clicks × adjusted CPC · Adjusted CPC = base CPC × content type × region × mobile factors

Built for Meta Audience Network publisher estimates — not Facebook Ads campaign spend. Real payouts vary by fill rate, ad format, policy, and season.

Frequently asked questions

Quick explanations grouped by topic — expand any section for details.

Publisher vs advertiser — what this tool covers

Publisher earnings — This calculator estimates money you earn showing Meta ads on your site or app via Audience Network.

Not Facebook Ads spend — If you run ads to promote a business, you need an ad spend estimator, not this tool.

Meta Audience Network — Meta’s monetization product for third-party publishers. Payouts are driven by impressions, CTR, and effective CPC/eCPM.

Traffic inputs — page views, CTR & CPC

Page views — Monthly loads of pages where Meta ad placements appear. Use analytics pageview counts for the property you monetize.

CTR — Audience Network CTR is often lower than AdSense — many publishers see 0.2%–1.5% depending on format and placement.

CPC — Average earnings per click. Meta payouts tend to run lower per click than Google AdSense for comparable content, but mobile gaming can buck that trend.

Advanced settings — content type, region & mobile

Content type — Gaming and utility apps often earn more on Meta inventory; news and entertainment vary widely by geo.

Ad placements — Native and interstitial slots on mobile can earn differently than desktop banners. We model placements per page view.

Mobile share — Unlike AdSense, Meta monetization is often mobile-heavy; higher mobile share can help Audience Network estimates.

Accuracy & comparing to Google AdSense

Planning estimate only — Fill rate, bidding seasonality, and policy changes all affect real statements.

Compare networks — Run the same traffic through our Google AdSense calculator to ballpark which network fits your audience.

Calibrate with data — Once live, use Meta’s monetization reporting to replace preset CTR/CPC values.