How much does YouTube pay per 1,000 views?

YouTube does not pay a flat rate. Creators earn from ads on monetized views. Effective CPM often ranges from $2 to $20+ depending on niche, audience country, and season — only a portion of total views are monetized.

CPM is the cost per 1,000 ad impressions (monetized views). Estimated revenue equals monetized views divided by 1,000, multiplied by CPM.

Why are not all views monetized?

Ad blockers, YouTube Premium viewers, short watch time, policy limits, and unfilled ad inventory mean only a share of views earn ad revenue — often 40% to 70% for eligible channels.

YouTube Earnings Calculator

Ballpark your channel's ad revenue. Adjust views, CPM, and how many plays actually earn ads.

Your numbers

Monthly video views

CPM (per 1,000 monetized views)

Low $2 — gaming, broad entertainment Med $8 — typical mixed-niche channel High $20 — finance, business, US audience

Monetized view share

Low ~40% — Shorts-heavy, ad blockers Med ~55% — typical long-form mix High ~70% — mostly monetized long-form

Advanced settings

Content category

Niche affects advertiser bids. Finance and tech CPMs are typically higher than gaming.

Estimated ad revenue

Per month $0.00

CPM $8.00
Monetized share 55%
Monetized views 0
Daily $0.00
Yearly $0.00

How we calculate this

Monetized views = total views × monetized share · Revenue = (monetized views ÷ 1,000) × adjusted CPM · Adjusted CPM = base CPM × content category factor

AdSense for YouTube pays roughly 55% of ad revenue to creators. This calculator models gross ad revenue before YouTube's share — check YouTube Analytics for your actual RPM.

Frequently asked questions

Quick explanations grouped by topic — expand any section for details.

Inputs — views, CPM & monetized share

Monthly views — Total plays across all videos in a month, from YouTube Studio analytics.

CPM — What advertisers pay per 1,000 monetized ad impressions. Varies by country, niche, and time of year. US finance content often sees $15–$30+; gaming may be $2–$6.

Monetized share — Not every view shows an ad. Premium subscribers, ad blockers, Shorts, and low watch time reduce the monetized percentage.

Results — what the numbers mean

Monetized views — The subset of total views that can display ads. 100k views at 55% monetization = 55,000 monetized views.

Monthly revenue — (Monetized views ÷ 1,000) × CPM. This is a gross ad-revenue estimate, not your final payout.

YouTube's cut — Creators typically receive about 55% of ad revenue. Memberships, Super Thanks, and brand deals are not included here.

Using this calculator — tips & accuracy

Find your real CPM — In YouTube Studio → Analytics → Revenue → see RPM/CPM for the last 28–90 days, then match a preset or use advanced niche settings.

Shorts vs long-form — Shorts monetization and CPM differ from long-form. If most traffic is Shorts, use a lower CPM and monetized share.

Accuracy — A planning estimate only. Actual earnings depend on audience geography, ad formats, seasonality, and policy compliance.