How do I calculate affiliate earnings?

Multiply monthly visitors by your affiliate link click rate to get clicks. Multiply clicks by conversion rate to get sales. Multiply sales by average commission per sale for monthly earnings.

What is a good affiliate conversion rate?

Affiliate conversion rates vary by niche and traffic intent. 1% to 3% is common for content sites; comparison and review pages with buyer intent can reach 5% to 10%+.

What is affiliate click-through rate?

Affiliate CTR is the percentage of site visitors who click at least one affiliate link. Product roundups and deal pages typically see higher click rates than general blog posts.

Affiliate Commission Calculator

Model affiliate income from your traffic funnel — visitors, clicks, conversions, and commission per sale.

Your numbers

Monthly visitors

Affiliate link click rate

Low 1% — informational, few links Med 4% — reviews, roundups High 10% — deal pages, buyer intent

Conversion rate (clicks → sales)

Low 1% — cold traffic Med 3% — typical funnel High 8% — high-intent traffic

Commission per sale

Low $10 — low-ticket products Med $35 — mid-tier offers High $80 — high-ticket offers

Estimated earnings

Per month $0.00

Click rate 4%
Conversion rate 3%
Commission / sale $35.00
Affiliate clicks 0
Estimated sales 0
Daily $0.00
Yearly $0.00

How we calculate this

Clicks = visitors × (click rate ÷ 100) · Sales = clicks × (conversion rate ÷ 100) · Earnings = sales × commission per sale

Commission per sale is your average payout — flat bounties, or order value × commission percentage. Use your affiliate dashboard to calibrate presets.

Frequently asked questions

Quick explanations grouped by topic — expand any section for details.

Funnel inputs — visitors, clicks & conversions

Monthly visitors — Unique or total sessions reaching your site. Use analytics (GA4, Plausible) for a monthly average.

Click rate — Share of visitors who click any affiliate link. Review posts with clear CTAs often beat general articles.

Conversion rate — Share of affiliate clicks that become a tracked sale or signup. Varies by product price, trust, and traffic intent.

Commission per sale — Average payout per conversion. Amazon might be $5–$15; SaaS referrals can be $50–$200+.

Benchmarks — what "good" looks like

Click rate — 1–2% for light monetization; 5–10% on focused buyer-intent pages (best-of lists, vs articles).

Conversion — 1–3% is typical; 5%+ on warm comparison traffic with trusted recommendations.

EPC mindset — Earnings per click = conversion rate × commission. A 2% conversion at $40 commission = $0.80 EPC.

Using this calculator — scenarios & accuracy

Scenario planning — “If I double traffic but keep the same funnel, what happens?” Adjust visitors and hold rates steady.

Compare programs — Swap commission presets to see whether higher payouts or better conversion wins.

Accuracy — Estimates only. Cookie windows, returns, chargebacks, and network reporting delays affect real payouts.